Our latest thoughts around data strategy & technology for media
OTT Measurement: Egta interview with Streamub’s CEO
Streamhub's CEO, Aki Tsuchiya, gave an interview for Anne-Laure Dreyfus, Head of TV at egta - Association of TV & Radio Sales Houses - in which they discussed the harmonisation of OTT...
Technical challenges behind Streamhub’s Audience Segment Builder
During the summer of 2020, we decided to build Streamhub's audience segment builder, which is a key component of our latest product module - Activate - currently available for beta users. In the...
Streamhub grows team and hires for Engineering and Marketing
From Bangalore to London, Streamhub is speeding up and growing fast, as 2021 sees the team almost double in size and there are still vacancies to be filled in Engineering and Marketing teams. Have...
7 questions about a unified AVOD platform in the UK
Last week, news broke of an AVOD platform that unifies all the public broadcaster’s content in the UK. A familiar story? Too late? Not in our opinion from what we have experienced and seen abroad....
Solutions beyond samples and silos
Our industry has long debated 'fixing the measurement', after all if you can measure it, you can manage it. The pandemic has shifted viewer behaviour far more dynamically than traditional panel...
Tokyo 2020: Analysing Audiences for the world’s biggest sporting event
The wait is finally over After a full year of delay, the 2020 Olympic Games are now finally underway in Tokyo. Anyone lucky enough to have experienced the Olympiad in their home city will know that...
How to build an Asynchronous layer over Snowflake
Building an asynchronous solution for your analytic use-cases can be super powerful, especially building a deep-dive on-demand reporting solution. When we started building this at Streamhub, we...
Streamhub and Kantar Announce Global Partnership
We are thrilled to announce, following some earlier coverage from our friends at DTVE and Advanced Television, that Streamhub is officially partnering with Kantar to provide combined data analytics...
SpotX and Google Ad Manager integrations added to Streamhub’s 1st party activation platform
What's All The Fuss About? Since it's inception in 2015 Streamhub has been providing online video services with industry-leading analytics. 2020 marked a huge jump forwards when we announced...
Google Analytics or Streamhub? 7 Signs it’s time to look beyond GA for your Video/OTT Analytics
The free version of Google Analytics (GA) is a good tool for general web tracking and the natural starting point for all kinds of businesses wanting to make sense of what's happening on their...