Our latest thoughts around data strategy & technology for media
Solutions beyond samples and silos
Our industry has long debated 'fixing the measurement', after all if you can measure it, you can manage it. The pandemic has shifted viewer behaviour far more dynamically than traditional panel...
Tokyo 2020: Analysing Audiences for the world’s biggest sporting event
The wait is finally over After a full year of delay, the 2020 Olympic Games are now finally underway in Tokyo. Anyone lucky enough to have experienced the Olympiad in their home city will know that...
How to build an Asynchronous layer over Snowflake
Building an asynchronous solution for your analytic use-cases can be super powerful, especially building a deep-dive on-demand reporting solution. When we started building this at Streamhub, we...
Streamhub and Kantar Announce Global Partnership
We are thrilled to announce, following some earlier coverage from our friends at DTVE and Advanced Television, that Streamhub is officially partnering with Kantar to provide combined data analytics...
SpotX and Google Ad Manager integrations added to Streamhub’s 1st party activation platform
What's All The Fuss About? Since it's inception in 2015 Streamhub has been providing online video services with industry-leading analytics. 2020 marked a huge jump forwards when we announced...
Google Analytics or Streamhub? 7 Signs it’s time to look beyond GA for your Video/OTT Analytics
The free version of Google Analytics (GA) is a good tool for general web tracking and the natural starting point for all kinds of businesses wanting to make sense of what's happening on their...
Fight Against COVID: Free video analytics to support teachers in Schools, Colleges and Universities
In the unprecedented times we face, video is becoming more important than ever, as a means of keeping people connected to each other and the world around them. As efforts to battle COVID-19...
How Japanese broadcasters are uniting to compete in OTT
How Japanese broadcasters are uniting to compete in OTT A new dawn for collaboration in the streaming war TVer - an unfamiliar brand to many, is a popular catch-up AVOD service in Japan whose...
How to design a modern data analytics platform in a rapidly changing world
Designing a successful data analytics platform for a rapidly changing world Key design principles we learned while building Streamhub’s video data analytics platformWe are in the age of data where...
The VOD market battle in the UK (2 of 4)
The UK VOD market is now more a battleground for US giants be it Netflix, YouTube or Amazon. Even NowTV is arguably foreign given Sky was recently snapped up by Comcast. “Commercial TV” incumbents...