Our latest thoughts around data strategy & technology for media

 

Solutions beyond samples and silos

Solutions beyond samples and silos

Our industry has long debated 'fixing the measurement', after all if you can measure it, you can manage it. The pandemic has shifted viewer behaviour far more dynamically than traditional panel...

How to build an Asynchronous layer over Snowflake

How to build an Asynchronous layer over Snowflake

Building an asynchronous solution for your analytic use-cases can be super powerful, especially building a deep-dive on-demand reporting solution. When we started building this at Streamhub, we...

Streamhub and Kantar Announce Global Partnership

Streamhub and Kantar Announce Global Partnership

We are thrilled to announce, following some earlier coverage from our friends at DTVE and Advanced Television, that Streamhub is officially partnering with Kantar to provide combined data analytics...

The VOD market battle in the UK (2 of 4)

The VOD market battle in the UK (2 of 4)

The UK VOD market is now more a battleground for US giants be it Netflix, YouTube or Amazon. Even NowTV is arguably foreign given Sky was recently snapped up by Comcast. “Commercial TV” incumbents...