Solutions beyond samples and silos

Solutions beyond samples and silos

Reading Time: 3 minutes  Our industry has long debated ‘fixing the measurement’, after all if you can measure it, you can manage it. The pandemic has shifted viewer behaviour far more dynamically than traditional panel based measurement has been...
The VOD market battle in the UK (2 of 4)

The VOD market battle in the UK (2 of 4)

Reading Time: 4 minutes  January 17, 2020 The UK VOD market is now more a battleground for US giants be it Netflix, YouTube or Amazon. Even NowTV is arguably foreign given Sky was recently snapped up by Comcast. “Commercial TV” incumbents have been playing...