Streamhub’s real time, multi-platform, audience analytics service gives media companies the complete picture
Streamhub was presented with its latest award at the Streaming Forum in London with the presentation of the best Analytics/Quality of Service Solution 2013 at the Streaming Media European Readers’ Choice Awards. Streaming Media’s readers determine these awards and this year 12,000 people from across the media and technology industries voted.
Since 2006, the Streaming Media Europe Conference has played an integral part in driving the exponential growth in IP delivery of rich media. The 2013 conference is focused on cutting edge developments and game changers in the changing world of broadcast.
Streamhub is a new platform technology built for the media industry, to collect and present data across all media platforms including; offline (TV), online video and social media. Additional data can also be integrated from other ‘influential factors.’
Streamhub’s mission is to enable media companies to make easy use of existing reporting technologies and derive intelligent insights from their own and other data sources in order to optimise content performance across scheduling, editorial, distribution, marketing and commercial departments, throughout all levels of an organisation.
The dashboard provides media companies with an automated method for both the collection and presentation of viewing and engagement data. The dashboard automatically displays trends across platforms, channels, genre or programmes and correlates viewing data against programme engagement and interactivity on social media. Other factors that influence viewing habits, such as the weather or the latest news can also be added.
Streamhub was also recently given a special commendation at MIPTV’s MIPCube Lab competition.
Akihiro Tsuchiya, founder and Managing Director, who created the StreamHub platform to address his own experiences working at MTV and Joost said, “We are very pleased to receive this award at a time when big data analytics is becoming increasing relevant to the growth of media companies yet people still struggle to understand how to make best use of it. Streamhub aims to provide actionable insights based on consolidated viewing data and assessing the impact of social media and other external influences. We want to keep growing the product in conjunction with innovative broadcasters and brands to making it increasingly beneficial to the industry. Thank you very much to all the readers and congratulations to the other winners.”
About Streamhub – Streamhub is the audience analytics service created by the independently-owned Five Cool Ltd. operating in both the UK and Japan. Five Cool Ltd. was founded in 2009 during a time when the Internet was radically altering TV viewing consumption habits. Streamhub’s real time analytics service is an evolution from Five Cool’s online video technology, delivering actionable insights for media companies to optimise reach, unlock new revenue opportunities and increase competitiveness by better understanding their audiences. www.streamhub.co.uk
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