Launch of Video Advertising reports for AVOD customers including audits
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Video Ad Reporting: A series of reports that measures the performance of your advertising across all your connected devices
- Ad viewership – instantly create reports for any campaign, video or brand
- Completion rate reports – create VAST compliant completion rate reports
- Daypart analysis – know at which times and days your ads have been watched the most
- Ad video ranking – instantly understand and compare the performance of video ads
- User demographic analysis – create reports for specific demographics
Panel Data Integration: A module to integrate user data from online panels into your own census data.
- Fuse demographic data such as age, sex, location, profession, etc
- Automated weighted calculations according to each panel
- Pre-define your demographic groups
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Video Ad Auditing: A single standard measurement for tracking all video ads coming from multiple ad servers and ad networks.
- Compare the true impressions and completions of ads being reported through the end client against those being reported on the ad servers