First Smart TV app to combine live streaming with multi-device audience insight
Streamhub announces that it has created an app enabling leading Japanese broadcaster NHK to deliver its international NHK WORLD channel to audiences in North America via Sony Blu-ray players. The app combines 24/7 live streaming with real-time audience analytics.
The HTML5-based app is now available in the Opera TV Store. Together with the development of the app, Streamhub provided a complete end-to-end solution including encoding, a content management system (CMS), a dedicated content distribution network (CDN) and audience analytics.
The audience data collected from the app is integrated into the Streamhub platform to give real-time analytics on content consumption across devices. NHK WORLD will now be able to monitor viewing habits across online video players, iPhone, iPad, Android, Kindle and Smart TV apps to better understand its global audience.
Akihiro Tsuchiya, founder and Managing Director, who created the Streamhub platform to address his own experiences working at MTV said, “We are very excited to have been involved in this Smart TV app project. Adding the Streamhub analytics service to a SmartTV app means broadcasters can have a far more comprehensive understanding of their audiences worldwide.”
Streamhub was recently given a special commendation at MIPTV’s MIPCube Lab competition and will launch in the UK soon.
About Streamhub – Streamhub is the publically facing name of the independently-owned Five Cool Ltd. with offices in both the UK and Japan. Five Cool Ltd. was founded in 2009 by Aki Tsuchiya and Nick ten Cate during a time when the Internet was radically altering TV viewing consumption habits. A growing proportion of audiences were starting to watch live, time delayed and on-demand content through the Internet via various connected devices. At the same time, broadcasters were and still are looking for new methods to monitor audiences and monetise these changing viewing trends. StreamHub is designed to meet this need by delivering intelligence for broadcasters to unlock new revenue and increase competitiveness. www.streamhub.co.uk
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