Launch of Video Advertising reports for AVOD customers including panel fusion
Video Ad Reporting: A series of reports that measures the performance of your advertising across all your connected devices
- Ad viewership – instantly create reports for any campaign, video or brand
- Completion rate reports – create VAST compliant completion rate reports
- Daypart analysis – know at which times and days your ads have been watched the most
- Ad video ranking – instantly understand and compare the performance of video ads
- User demographic analysis – create reports for specific demographics
Panel Data Integration: A module to integrate user data from online panels into your own census data.
- Fuse demographic data such as age, sex, location, profession, etc
- Automated weighted calculations according to each panel
- Pre-define your demographic groups
Written by Dan Turner
Product Manager and Business Developer at Streamhub