Sep 2, 2014 | News, Thought Leadership |
Reading Time: 3 minutesOur follow up piece in The Guardian on translating TV big data vision to reality in 4 easy ways. Better use of viewer data could transform how broadcasters and advertisers reach consumers. But where do you begin? I recently wrote about how... 
Aug 7, 2014 | News, Thought Leadership |
Reading Time: 4 minutesAki’s thoughts on the big data future for TV featured on The Guardian. Monday 4 August 2014: Figures relating to consumer habit fuels decisions across a growing range of industries – and it’s time for TV to catch up. In retail, Amazon and...