Case Study: Cross-broadcaster reporting & DMP

 

Making BVOD competitive and collaborative in Japan through a shared common platform for all things video data

Streamhub fuses key data sources with online viewing to create powerful audience profiles.

  • Streamhub partnered with Video Research (VR) to provide advanced data capabilities using VR’s online video currency measurement. Since 1962, VR has been specialists in TV Audience Rating Research and is the only Japanese JIC.
  • A Collaborative Independent Platform by Streamhub, facilitates broadcasters to fuse census viewing data to VR’s audience currency panel, whilst Broadcasters have the capability to enrich their own audience data for enhanced planning and marketing.
  • The partnership enabled Japanese broadcasters to make their premium inventory competitive and compelling to advertisers and agencies.

Benefits

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